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The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execut... [Read More]
3 Books in 1 BoxsetMaster Social Media Marketing & become an expert!Get your Social Media Marketing book collection Now!This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn’t matter what social media platforms your business favors, t... [Read More]
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, provi... [Read More]
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-... [Read More]
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedba... [Read More]
The photography industry is advancing and changing more—and more quickly—than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be a challenge to understand and navigate, whether they’re just beginning their business or growing it after 25 years of shooting.Best Busines... [Read More]
Stunning Digital Photography is much more than a book; it's a hands-on, self-paced photography class with over 14 hours of online training videos and free help from the author and other readers. That's why award-winning author and photographer Tony Northrup's book is the #1 photography book with over 250,000 readers. This book gives you five innova... [Read More]
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it... [Read More]
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the l... [Read More]
A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, includi... [Read More]
If you are looking to start a new Instagram and later move into making some cash? Or, do you have an existing popular Instagram and think it is time to monetize it? Then, this book is for you.In this book, you will learn the different possible ways of making money from an Instagram account that many people take for granted and simply use as a pictu... [Read More]
Do you have a reasonably successful business? Or do you have a side business and are looking to move up a gear? How do you automate your tasks to get to the next level? This audiobook is your answer. Marketing automation has revolutionized the way business firms carry out their marketing efforts. This has resulted in lower marketing costs, lean... [Read More]
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, ... [Read More]
Are you a helping professional who has dreamed of ditching your agency gig to become your own boss? If you are a therapist and are considering making the leap to owning your own private practice, this handbook is a must-have. Other practice building books out there tend to focus on attracting your ideal clientele, and not on logistics like,"How do ... [Read More]
Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. Many CMOs are spending more on technology than their Chief Information Officers (CIOs) or Chief Technology Officers (CTOs). In this ne... [Read More]
Many companies today fail with their digital marketing efforts because they have no strategic maps in place for digital marketing. They are essentially “flying blind” and hoping they find something that works. Instead of having a real plan, they utilize tactical initiatives and believe it is the same thing as strategy. However, it’s not. Thos... [Read More]
The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you wh... [Read More]
Remain ever current and ensure that you have the most updated version of this publication by visiting PLI.edu. Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profe... [Read More]
#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and b... [Read More]
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