Is Your Social Media Marketing Working? Here's How to Track Your Social Media Efforts
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In today’s world, numbers are in the ascendancy. Societies dominated by star ratings, scores, likes and lists are rapidly emerging, as data are collected on virtually every aspect of our lives. From annual university rankings, ratings agencies and fitness tracking technologies to our credit score and health status, everything and everybody is mea... [Read More]
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other ... [Read More]
Social Media Marketing: Best Free Social Media Marketing Tools (Facebook, Twitter, Instagram) Are you interested in ruling social media? Do you want to upsurge your online presence? Social Media: Best Free Social Media Marketing Tools To Boost Your Internet Sales (Facebook, Twitter, Instagram) This book can be helpful for you to increase your onlin... [Read More]
'BEST STARTUP BOOKS OF ALL TIME' by Benzinga'TOP GROWTH-HACKING BUSINESS BOOK' by Entrepreneur MagazineThis compelling and inspiring narrative gives entrepreneurs a rare behind-the-scenes look inside a fast-growing startup that created the first online dating app and grew to 100 million users. Best-SellerExplosive Growth combines lively and ofte... [Read More]
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and kno... [Read More]
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."―TAA Judges Panel Social Media Marketing w... [Read More]
The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine.But what should you do when it doesn’t work like that? Or even at all?That’s the question this book is here to answer. It’s a formula that will show you exactly what to do... [Read More]
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of th... [Read More]
Are you wasting money on ads without seeing any real results? Do you wish to grow your business quickly? Then keep reading..Many modern businesses have seen the potential of Social Media and what it can do to help increase their share of the market. There are a number of options when it comes to Social Media platforms and more are being developed e... [Read More]
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves e... [Read More]
The National Baseball Hall of Fame and Museum, tucked away in upstate New York in a small town called Cooperstown, is far from any major media market or big league stadium. Yet no sports hall of fame’s membership is so hallowed, nor its qualifications so debated, nor its voting process so dissected. Since its founding in 1936, the Hall of Fame�... [Read More]
An accessible and fun guide to the essential tools of econometric researchApplied econometrics, known to aficionados as 'metrics, is the original data science. 'Metrics encompasses the statistical methods economists use to untangle cause and effect in human affairs. Through accessible discussion and with a dose of kung fu–themed humor, Mastering ... [Read More]
★★★ Buy the paperback version of this book, and get the Kindle eBook version included for FREE ★★★Do you want to sell products online?Are you fed up with handing control to big online sites, like Amazon?Do you want to have your own place in the market without sacrificing your profits to others?You can... [Read More]
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made acces... [Read More]
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver d... [Read More]
Do you want to increase your business revenue?Would you like more word-of-mouth recommendations?How about increasing returns on your marketing dollar spend?If you answered yes for any of the above, keep reading..Far too many businesses spam their customers with unnecessary emails that just end in the trash. Wasting a lot of time and money with ve... [Read More]
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to grow? How can they create products that they are sur... [Read More]
Co-founder and editor in chief of The Huffington Post Arianna Huffington shows how our cultural dismissal of sleep as time wasted compromises our health and our decision-making and undermines our work lives, our personal lives--and even our sex lives in this New York Times bestseller. We are in the midst of a sleep deprivation crisis, with profoun... [Read More]
If you're looking to automate some or all of your business tasks over the next year, then read below.Marketing automation has revolutionized the way business firms carry out their marketing efforts. This has resulted in lower marketing costs, lean and efficient marketing team, higher return-on-investment (ROI) on marketing effort and higher revenue... [Read More]
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