What makes a good PR campaign?
Best Public Relations Campaigns on April 2024 Shopping Deals at Bestonio.com
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Developing the Public Relations Campaign (3rd Edition)
- ASIN: 0205066720
- ISBN: 0205066720
- Brand: Brand: Pearson
- Manufacturer: Pearson
A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exe... [Read More]
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Social Media Campaigns
- UPC: 001138948608
- ASIN: 1138948608
- ISBN: 1138948608
- Brand: Routledge
- Manufacturer: Routledge
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement an... [Read More]
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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
- ASIN: 1506358039
- ISBN: 9781506358031
- Brand: SAGE Publications, Inc
- Manufacturer: SAGE Publications, Inc
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. ... [Read More]
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International and Intercultural Public Relations: A Campaign Case Approach
- ASIN: 0205375200
- ISBN: 0205375200
- Manufacturer: Pearson
International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and internationa... [Read More]
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Democracy in Chains: The Deep History of the Radical Right's Stealth Plan for America
- ASIN: 1101980974
- ISBN: 1101980974
- Manufacturer: Penguin Books
Winner of the Lillian Smith Book AwardWinner of the Los Angeles Times Book PrizeFinalist for the National Book AwardThe Nation's "Most Valuable Book"“[A] vibrant intellectual history of the radical right.”—The Atlantic “This sixty-year campaign to make libertarianism mainstream and eventually take the government itself is at the heart of... [Read More]
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Strategic Planning for Public Relations
- UPC: 781349531447
- ASIN: 1138282065
- ISBN: 9781138282063
- Manufacturer: Routledge
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald Smith shows how to imple... [Read More]
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What You Should Know About Politics . . . But Don't: A Nonpartisan Guide to the Issues That Matter
- ASIN: 1628726725
- ISBN: 1628726725
- Brand: Arcade Publishing
- Manufacturer: Arcade
Engaging and inspiring . . . Reading this book should make you want to vote.”Barack ObamaIn a world of sound bites, deliberate misinformation, and a political scene colored by the blue versus red partisan divide, how does the average educated American find a reliable source that’s free of political spin? What You Should Know About Politics ... [Read More]
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Strategic Planning for Public Relations
- ASIN: 041550676X
- ISBN: 041550676X
- Brand: imusti
- Manufacturer: Routledge
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing f... [Read More]
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Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right
- ASIN: 0307947904
- ISBN: 0307947904
- Brand: Anchor
- Manufacturer: Anchor
NATIONAL BESTSELLERONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEARWho are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side, an electrifying work of investigative journalism that uncovers the agenda of this powerful group.In her new preface, Jane Mayer discusses the re... [Read More]
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Rules for Radicals: A Practical Primer for Realistic Radicals
- UPC: 783324849394
- ASIN: 0679721134
- ISBN: 0679721134
- Brand: Saul Alinsky
- Manufacturer: Vintage
First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” Written in the midst of radical political developments whose direction Alinsky was one of the first to question, t... [Read More]
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Public Relations Cases
- ASIN: 1111344426
- ISBN: 1111344426
- Brand: Cengage Learning
- Manufacturer: Wadsworth Publishing
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary comm... [Read More]
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Public Relations Campaign Strategies: Planning for Implementation (2nd Edition)
- ASIN: 0673996921
- ISBN: 0673996921
- Manufacturer: Harper Collins
Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations C... [Read More]
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Fire and Fury: Inside the Trump White House
- ASIN: 1250158060
- ISBN: 1250158060
- Manufacturer: Henry Holt and Co.
#1 New York Times BestsellerWith extraordinary access to the West Wing, Michael Wolff reveals what happened behind-the-scenes in the first nine months of the most controversial presidency of our time in Fire and Fury: Inside the Trump White House.Since Donald Trump was sworn in as the 45th President of the United States, the country―and the world... [Read More]
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Developing the Public Relations Campaign: A Team-Based Approach
- ASIN: 0205569900
- ISBN: 0205569900
- Manufacturer: Pearson
Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces... [Read More]
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Polling and the Public: What Every Citizen Should Know
- ASIN: 1506352421
- ISBN: 9781506352428
- Brand: CQ Press
- Manufacturer: CQ Press
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed pa... [Read More]
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Minority Leader: How to Build Your Future and Make Real Change
- ASIN: 1250191297
- ISBN: 1250191297
- Manufacturer: Henry Holt and Co.
A personal and empowering blueprint―from one of America’s rising Democratic stars―for outsiders who seek to become the ones in chargeLeadership is hard. Convincing others―and often yourself―that you possess the answers and are capable of world-affecting change requires confidence, insight, and sheer bravado. Minority Leader is the handboo... [Read More]
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The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
- UPC: 884678323681
- ASIN: 160358594X
- ISBN: 160358594X
- Brand: George Lakoff
- Manufacturer: Chelsea Green Publishing
Ten years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues. Called the “father of framing” by The New York Times, Lakoff explains how framing is about ideas―ideas that come before policy, ideas that make sense... [Read More]
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Proof of Collusion: How Trump Betrayed America
- ASIN: 1982116080
- ISBN: 1982116080
- Brand: Simon & Schuster
- Manufacturer: Simon & Schuster
NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER"Spirited, thorough, and thunderously foreboding." --Kirkus Reviews For the first time, the full, explosive record of the unthinkable: how a US president compromised American foreign policy in exchange for financial gain and covert election assistance.Looking back at this moment, historians will ask i... [Read More]
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Identity: The Demand for Dignity and the Politics of Resentment
- ASIN: 0374129290
- ISBN: 0374129290
- Manufacturer: Farrar, Straus and Giroux
The New York Times bestselling author of The Origins of Political Order offers a provocative examination of modern identity politics: its origins, its effects, and what it means for domestic and international affairs of stateIn 2014, Francis Fukuyama wrote that American institutions were in decay, as the state was progressively captured by powerful... [Read More]
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What It Takes: The Way to the White House
- ASIN: 0679746498
- ISBN: 0679746498
- Manufacturer: Vintage
"Quite possibly the finest book on presidential politics ever written, combining meticulous reporting and compelling, at times soaringly lyrical, prose." -- Cleveland Plain DealerAn American Iliad in the guise of contemporary political reportage, What It Takes penetrates the mystery at the heart of all presidential campaigns: How do presumably ordi... [Read More]
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