Law Firm Marketing: Here's The Best Strategy That You'll Probably Ignore (2019)
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This book uncovers the best practices in the wide arena of legal marketing and covers topics including:Culled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to ap... [Read More]
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, ... [Read More]
A classic ABA bestseller, How to Start and Build a Law Practice has been used by tens of thousands of lawyers as the comprehensive guide to planning, launching, and growing a successful practice. Author Jay G Foonberg, now in his fifth decade of practicing law, has always been dedicated to giving other lawyers the benefit of his wealth of experienc... [Read More]
These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. America's legal landscape is saturated with more than 1.3 million attorneys, and they're all competing fiercely to attract the same discerning clients and high-value cases you are. Fortunately, there's a way to stand out from the pack and reach a vast online audie... [Read More]
The first-person account of the family that changed the American retail landscape that Dave Ramsey calls a must-read. Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father, Cal Turner, Sr., and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at it... [Read More]
Are You Ready to Take Your Law Firm to the Next Level?Three out of four prospective clients use the Internet to find and hire their attorneys! If you’re not a dominant presence on the Internet, you’re fighting for the remaining 25%. I’ll show you some very easy to implement Internet marketing tips and techniques that will bring a flood of q... [Read More]
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for bu... [Read More]
Using Facebook To Acquire More Clients For Your FirmIn most law firms, advertising dollars are squandered on antiquatedtechnologies that are unable to reach the right clients at theright times with speed or precision. Not only is the ROI on print,billboard, and TV advertising dreadfully low, it’s also painfullyslow―the equivalent of setting bai... [Read More]
"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." —Scott Galloway, Professor of Marketing, NYU Stern School of Business. "This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." —An... [Read More]
What if you could tap into the knowledge of the country's leading expert on law firm marketing? Better yet, what if you could read one book written by that expert which discusses everything from specific law firm marketing products, to the keys to converting prospects into clients, to effectively setting marketing goals and measuring ROI? Now, you ... [Read More]
GET IN THE BEST SHAPE OF YOUR LIFE AND MASTER REAL FIGHTING TECHNIQUES WITH ADVANCED KRAV MAGABased on the principles of enhancing natural instincts and using appropriate force for self-protection and weapons defense, anyone can master the moves of krav maga – the international self-defense Martial Arts and physical fitness sensation designed by ... [Read More]
Recently dumped by the man she’d planned to marry, no-nonsense attorney Thea Dunn has returned home to Magnolia Bay to mend her broken heart. But when she learns her new neighbor is Calder Frye, the bad boy who sets the pulse of every good girl at Magnolia Bay High racing, Thea’s verdict to swear off men is in danger of being overturned…Fourt... [Read More]
How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. Reinventing Professional Services is an engaging look at how licensed experts are adapting to today's dynamic eco... [Read More]
A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm.Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the venerable firm had been regarded as the accounting profe... [Read More]
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach pres... [Read More]
Asher Sinclair is a billionaire CEO who loves money, success, and his privacy. He crosses paths with Lilah Maxwell when she, unknowingly, destroys his ad campaign right in front of him. Far more impressed than wounded, Asher then offers her a promotion, which she hesitantly accepts. The more they work together, the more the sparks fly.While both ar... [Read More]
We’ve been brainwashed! The mega ad agencies, guru marketing consultants, and giant advertising networks have concluded that the problem is us. We haven't given the marketing enough time. They’ve told us we’re not spending enough money to see substantial results. They’ve fed us bogus reports about website hits, social followers, and other u... [Read More]
"This is the book I wish I had written. Andy Law has redefined the agency for the twenty-first century. It will be interesting to see how many agencies follow his lead." ? Jay Chiat, Founder, Chiat/Day "Passion. Rebellion. Guts. Glory. This book has the breathy pace of a thriller. The story of how St. Luke?s takes on the advertising establishment i... [Read More]
One of the biggest names in the consulting business shows you everything you need to get started--and succeed! Packed with expert advice, helpful tips, and industry secrets to successful self-marketing, this guide--an abridged version of the bestselling How to Succeed as an Independent Consultant--gives you the crucial tools and techniques you nee... [Read More]
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