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Now a New York Times bestseller We have a strong instinct to belong to small groups defined by clear purpose and understanding--"tribes." This tribal connection has been largely lost in modern society, but regaining it may be the key to our psychological survival. Decades before the American Revolution, Benjamin Franklin lamented that English sett... [Read More]
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 ... [Read More]
An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all ... [Read More]
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarka... [Read More]
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 10... [Read More]
In late November 1864, the last Southern army east of the Mississippi that was still free to maneuver started out from northern Alabama on the Confederacy's last offensive. John Bell Hood and his Army of Tennessee had dreams of capturing Nashville and marching on to the Ohio River, but a small Union force under Hood's old West Point roommate stood ... [Read More]
Heather LeFevre set out on an expedition to apprentice herself with today's most brilliant marketing strategists, traveling from Beijing to Seattle. The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable bra... [Read More]
Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize–winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as ther... [Read More]
Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.“When was ... [Read More]
Step into the perfumed parlors of the Everleigh Club, the most famous brothel in American history–and the catalyst for a culture war that rocked the nation. Operating in Chicago’s notorious Levee district at the dawn of the last century, the Club’s proprietors, two aristocratic sisters named Minna and Ada Everleigh, welcomed moguls and actors... [Read More]
What I keep asking myself is: but all those who spend THOUSANDS of dollars in courses, events, seminars, and private webinars in which they teach how to make "perfect" campaigns on FaceBook .... have they ever made a single sale?One?Well, if you're one of these people, I have bad news and good news for you.The bad news is that you have probably spe... [Read More]
UPDATED 2018 EDITION...Essential AdWords: Narrow Your Focus & Instantly Improve Your ROI.If you’re interested in learning about AdWords – There are thousands of books and resources out there to choose from. However, if you want to maximize your profits in the shortest time possible… This is the most important book you’ll ever read!Essential... [Read More]
Most entrepreneurs give up too quickly. Why? Because their online business isn’t growing fast enough and their brand isn’t visible enough to make a lasting impact. Publicity Jumpstart is the handbook you’ll stick in your backpack like a wallet because it will give you the game plan you need to start getting publicity now! Celebrity publicist ... [Read More]
PERFORATED TEAR OFF DESIGN: These bags are cardboard bound and perforated for easy tear-off. The cardboard hanger keeps the plastic bags neatly stacked together to prevent scattering. Simply tear off as you need one.HIGH QUALITY BAG THICKNESS means that these LDPE door hanger bags are engineered with 1.0 mil thickness and are designed to not easily... [Read More]
The three decades after World War II are often heralded as a “Golden Era” of American affluence. But as Lizabeth Cohen makes clear, the pursuit of prosperity defined much more than the nation’s economy; it also became a basic component of American citizenship. Consumers were encouraged to buy not just for themselves, but for the good of the n... [Read More]
Online marketing includes: • Network Marketing: the real strategy that converts people into customers • Copywriting: the writing that converts people into customers • Facebook Advertising: the real steps to create ads that convert people into customers With this book you can create a sustainable business for decades with Netwo... [Read More]
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