The Secret Behind Coca-Cola Marketing Strategy
Best Advertising Case Studies on April 2024 Shopping Deals at Bestonio.com
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Strategic Marketing Problems: Cases and Comments (12th Edition)
- ASIN: 0136107060
- ISBN: 0136107060
- Manufacturer: Pearson
Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opport... [Read More]
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Best Marketing Case Studies, Strategies And Campaigns Of 2017: Learn from the best
- ASIN: B079L1NKX8
- Manufacturer: New BookHill
This book is a collection of ten best marketing case studies, strategies and campaigns from 2017. Learn how some of the best brands in the world such as Samsung and Fujitsu overcame specific issues to drive sales, built partnerships and drive growth.
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City Branding: Theory and Cases
- ASIN: 0230241859
- ISBN: 0230241859
- Manufacturer: Palgrave Macmillan
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
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Applications of Case Study Research Second Edition (Applied Social Research Methods Series Volume 34)
- ASIN: 0761925511
- ISBN: 0761925511
- Brand: Brand: Sage Publications, Inc
- Manufacturer: Sage Publications, Inc
A companion to Robert Yin's highly successful textbook Case Study Research: Design and Methods (3rd Edition, 2003), Applications of Case Study Research, Second Edition discusses numerous completed case studies on a variety of topics and includes examples using specific case study techniques and principles. The topics emphasize institutional and or... [Read More]
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The Best of Global Digital Marketing: The Storybook 2
- ASIN: B011P7L87K
- Manufacturer: Best Marketing International
“The Best of Global Digital Marketing: The Storybook 2” by Mike Berry and Hando Sinisalu is the second book of Storybooks series and brings you an all-new collection of creative, technically excellent, highly successful digital/integrated marketing case studies from all over the world. The book showcases 25 award-winning marketing campaign case... [Read More]
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
- ASIN: 0742538362
- ISBN: 0742538362
- Brand: Brand: Rowman Littlefield Publishers
- Manufacturer: Rowman & Littlefield Publishers
Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the... [Read More]
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Campaigns and Elections: Contemporary Case Studies
- ASIN: 1568024959
- ISBN: 1568024959
- Manufacturer: CQ Press
This unique reader examines a broad sample of campaigns and gives students a real flavor of campaign politics by including some of the most interesting, colorful, and surprising races. Combining on-the-ground accounts with links to scholarship, the nineteen case studies drawn from Campaigns and Elections magazine take students behind the scenes to ... [Read More]
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Case Studies in Sport Law With Web Resource
- ASIN: 073606821X
- ISBN: 073606821X
- Brand: Human Kinetics
- Manufacturer: Human Kinetics
Case Studies in Sport Law gives students an inside view of some of the most significant cases in sport law history—while dispensing with the legal jargon. This approach makes the book an ideal supplement for non-law students who want to understand the legal issues without having to wade through the legalese or needing a law school background t... [Read More]
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Power Branding: Leveraging the Success of the World's Best Brands
- ASIN: 1137278846
- ISBN: 1137278846
- Manufacturer: St. Martin's Press
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows... [Read More]
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
- ASIN: 0679740422
- ISBN: 0679740422
- Manufacturer: Vintage
"For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the... [Read More]
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CASES IN COMPETITIVE STRATEGY
- ASIN: 0029254108
- ISBN: 0029254108
- Manufacturer: Free Press
What fundamentally determines the profit potential of a business? What does a company do to protect its territory from another firm seeking to enter it? How is it able to forecast its future under shifting and uncertain conditions -- or predict how its rivals will behave under those same conditions? Most firms must face strategic questions like t... [Read More]
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International Retail Marketing: A Case Study Approach
- ASIN: 0750657480
- ISBN: 0750657480
- Brand: Brand: Routledge
- Manufacturer: Butterworth-Heinemann
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject... [Read More]
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The Tipping Point: How Little Things Can Make a Big Difference
- ASIN: 0316346624
- ISBN: 0316346624
- Brand: Back Bay Books
- Manufacturer: Back Bay Books
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed ... [Read More]
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Suck: Worst-Case Scenarios in Media, Culture, Advertising, and the Internet
- ASIN: 1888869275
- ISBN: 1888869275
- Brand: Brand: Hardwired
- Manufacturer: Hardwired
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Commodity Advertising
- ASIN: 002910405X
- ISBN: 002910405X
- Manufacturer: Lexington Books
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
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The Best Digital Marketing Campaigns in the World II
- ASIN: 0749469684
- ISBN: 0749469684
- Manufacturer: Kogan Page
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consumer.Following the success of the first book in the series, this... [Read More]
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Recruiting and Retaining Call Center Employees (In Action Case Study Series)
- ASIN: 1562862944
- ISBN: 1562862944
- Manufacturer: Association for Talent Development
Call centers are the first touch in the customer pipe-line. Help these people reach their potential and ensure that they contribute to your bottom-line by improving the training, recruiting, and evaluating your call center employee programs. Use the included case studies to see best practices and manage the ROI of your call center programs.... [Read More]
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The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
- ASIN: 0749460628
- ISBN: 9780749460624
- Manufacturer: Kogan Page
Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the busin... [Read More]
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Cases in Call Center Management: Great Ideas (Th)at Work (Ichor Business)
- ASIN: 1557533423
- ISBN: 1557533423
- Brand: Brand: Purdue University Press
- Manufacturer: Purdue University Press
Written by authorities on the call center industry, Cases in Call Center Management brings to light the strategic importance of call centers in today's business world. While large corporations have explicit call centers, due to changing attitudes toward customer service, small organizations also have call centers, even if they do not designate a pa... [Read More]
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Developing, Validating and Using Internal Ratings: Methodologies and Case Studies
- ASIN: 0470711493
- ISBN: 0470711493
- Manufacturer: Wiley
This book provides a thorough analysis of internal rating systems. Two case studies are devoted to building and validating statistical-based models for borrowers’ ratings, using SPSS-PASW and SAS statistical packages. Mainstream approaches to building and validating models for assigning counterpart ratings to small and medium enterprises are disc... [Read More]
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola Contour Digital Campaign – Case Study
Advertising - Advertising Examples & Case Studies
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