HOW TO: Design a Brand Identity System
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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designe... [Read More]
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and b... [Read More]
The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, the Yale School of Architecture, the New York Times, Saks Fifth Avenue, and the New York... [Read More]
Paris, at the dawn of the modern age:Prince Sebastian is looking for a bride―or rather, his parents are looking for one for him. Sebastian is too busy hiding his secret life from everyone. At night he puts on daring dresses and takes Paris by storm as the fabulous Lady Crystallia―the hottest fashion icon in the world capital of fashion!Sebastia... [Read More]
Our all time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and... [Read More]
Original and unconventional visual identities from the world of eating, drinking, and hospitality. The hot topics of eating and drinking are spawning a range of small, creative companies with innovative concepts. These enterprises are making their own mustards, distilling their own liquor, selling handmade marmalades, or serving grandma’s cake re... [Read More]
The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark... [Read More]
This exquisite, resonant novel by PEN/Faulkner winner James Salter is a brilliant portrait of a marriage by a contemporary American master. It is the story of Nedra and Viri, whose favored life is centered around dinners, ingenious games with their children, enviable friends, and near-perfect days passed skating on a frozen river or sunning on the ... [Read More]
Use ASP.NET Core 2 to create durable and cross-platform web APIs through a series of applied, practical scenarios. Examples in this book help you build APIs that are fast and scalable. You’ll progress from the basics of the framework through to solving the complex problems encountered in implementing secure RESTful services. The book is packed fu... [Read More]
Why do some people succeed at change while others fail? It's the way they think! Liminal thinking is a way to create change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now?You have a choice. You can create the world you want to live in, or live in a world created by others. If you are ready to start making ... [Read More]
Mostow (Japanese literature and visual culture, U. of British Columbia), Bryson (history and theory of art, U. College London, UK), and Graybill (senior curator of Asian art, U. of Michigan Museum of Art, US) present the results of a group research project dedicated to understanding representations of gender and sexuality from Japanese history, as ... [Read More]
Sight Unseen explores how racial identity guides the interpretation of the visual world. Through a nimble analysis of late nineteenth- and early twentieth-century paintings, photographs, museums, and early motion pictures, Martin A. Berger illustrates how a shared investment in whiteness invisibly guides what Americans of European descent see, what... [Read More]
In this book, artist and art historian Michael Harris investigates the role of visual representation in the construction of black identities, both real and imagined, in the United States. He focuses particularly on how African American artists have responded to--and even used--stereotypical images in their own works. Harris shows how, during the ni... [Read More]
Sandy Isenstadt examines how architects, interior designers, and landscape designers worked to enhance spatial perception in middle class houses visually. The desire for spaciousness reached its highest pitch where it was most lacking, in the small, single-family houses that came to be the cornerstone of middle class life in the nineteenth century.... [Read More]
An entirely new interpretation of modern American portraiture based on the history of sexual difference.Hide/Seek: Difference and Desire in American Portraiture, companion volume to an exhibition of the same name at the National Portrait Gallery, Smithsonian Institution, traces the defining presence of same-sex desire in American portraiture throug... [Read More]
A must-read for every woman business owner who has evolved since starting her company and is struggling to communicate the essence of her brand. As an entrepreneur with a greater mission to positively impact the world, it's so important that your brand not only speaks to those who need to hear your message, but also represents who you are at your c... [Read More]
Europe's Jewish minority culture was subjected to a barrage of public images proclaiming the dominance of the Christian majority. This book is the first to explore the Jewish response to this assault in the development of a visual culture through which Jews could affirmatively construct their identity as a people. It demonstrates how medieval Jews ... [Read More]
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