How To Do 1 GREAT Deal In The Next 14 Days With Direct Mail (Step By Step)
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WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, ... [Read More]
NATIONAL BESTSELLERONE OF THE NEW YORK TIMES 10 BEST BOOKS OF THE YEARWho are the immensely wealthy right-wing ideologues shaping the fate of America today? From the bestselling author of The Dark Side, an electrifying work of investigative journalism that uncovers the agenda of this powerful group.In her new preface, Jane Mayer discusses the re... [Read More]
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals:• How to get a job in advertising• How to choose an agency for your product• The secrets behind advertising that works• How t... [Read More]
GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE..."Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com." SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in jus... [Read More]
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that a... [Read More]
"What Ryan Levesque has done is give you the art and the science behind figuring out EXACTLY what your prospects want... and then delivering it via an incredibly effective sales process. Buy this book and put the formula to work in your business - the results speak for themselves." - Jeff Walker, #1 NY Times bestselling author of "Launch" "I am... [Read More]
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this... [Read More]
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves e... [Read More]
“Brilliant...an enormous work based on the most meticulous research.”—LA Times Book Review The battle at Guadalcanal—which began eight months to the day after Pearl Harbor—marked the first American offensive of World War II. It was a brutal six-month campaign that cost the lives of some 7,000 Americans and over 30,000 Japanese. This volum... [Read More]
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedy delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illust... [Read More]
Direct marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budget, surpassing newspapers and broadcast TV. Hailed as t... [Read More]
For twenty years, John Sandford's novels have been beloved for their "ingenious plots, vivid characters, crisp dialogue and endless surprises" (The Washington Post), and nowhere are those more in evidence than in the sudden twists and shocks of Wicked Prey.Out of Lucas Davenport's past comes a psycho nursing a violent grudge. But why go after Daven... [Read More]
This is the most complete guide ever written for non-specialists on direct mail fundraising.Ben Hart's direct mail programs have raised hundreds of millions of dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterpri... [Read More]
This double cassette-book shows how to create winning mail-order campaigns. The author has produced successful mail-order campaigns for Reader's Digest, The Republican Party, and Time/Life Books. He covers everything one needs to know about planning, creating, and financing profitable mail-order campaigns, including the ten commandmemts for creatin... [Read More]
Focused on the pivotal year of 1863, the second volume of Shelby Foote’s masterful narrative history brings to life the Battle of Gettysburg and Grant’s Vicksburg campaign and covers some of the most dramatic and important moments in the Civil War. Includes maps throughout. "This, then, is narrative history—a kind of history that goes b... [Read More]
Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right... [Read More]
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he advert... [Read More]
From MSNBC correspondent Steve Kornacki, a lively and sweeping history of the birth of political tribalism in the 1990s—one that brings critical new understanding to our current political landscape from Clinton to TrumpIn The Red and the Blue, cable news star and acclaimed journalist Steve Kornacki follows the twin paths of Bill Clinton and Newt ... [Read More]
This polemic against Islamic extremism highlights the striking parallels between contemporary Islamism and the 20th-century fascism embodied by Hitler and Mussolini. Like those infamous ideologies, Islamism today touts imperialist dreams of world domination, belief in its inherent superiority, contempt for the rest of humanity, and often a murderou... [Read More]
The hard part just got easy. You know how to sellthat’s your job, after allbut getting CEOs and VIPs to call you back is the tricky part. You’re in luck: That impossible-to-reach person isn’t so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get pas... [Read More]
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