Uber Digital Marketing Case Study | Growth Hacking
Best Digital Marketing Case Studies on April 2024 Shopping Deals at Bestonio.com
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DIY Case Studies: A Drop-Dead Simple Guide to Writing Killer Marketing Case Studies, Second Edition
- ASIN: B00KQ2ZYHQ
Case studies: Love ‘em or hate ‘em, everyone uses them. In fact, case studies are among the most common pieces of marketing collateral—70 percent of companies use them—and they’re also considered to be among the most effective, ranked second only to in-person events.Today, content is a critical part of most marketing strategies (content m... [Read More]
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Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
- ASIN: B078FZ9SYB
- Manufacturer: Portfolio
#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $1... [Read More]
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
- ASIN: 0749478438
- ISBN: 0749478438
- Brand: Kogan Page
- Manufacturer: Kogan Page
The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the n... [Read More]
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Marketing Rebellion: The Most Human Company Wins
- ASIN: 0578419866
- ISBN: 0578419866
- Manufacturer: Publisher Services
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-... [Read More]
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The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy
- ASIN: 1118524543
- ISBN: 1118524543
- Brand: imusti
- Manufacturer: Wiley
The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts—i.e., folks like you wh... [Read More]
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The Digital Plan 2nd Edition: Strategic guidance and planning to: Win political campaigns. Grow nonprofit organizations. Launch projects and meet goals.
- ASIN: 0692102566
- ISBN: 0692102566
- Manufacturer: Digital Plan, The
The Digital Plan is here to get you the BIG WIN. From running an election to growing a nonprofit, fundraising for a cause, or even just creating your own brand from scratch, empowering your organization online is key to success. Every platform and interface - social media, email, websites, video, blogs, digital advertising, and more - have strength... [Read More]
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Cracking the PM Interview: How to Land a Product Manager Job in Technology
- ASIN: B00ISYMUR6
- Manufacturer: CareerCup
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role ... [Read More]
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
- ASIN: 0470504544
- ISBN: 9780470504543
- Brand: John Wiley Sons
- Manufacturer: Wiley
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves e... [Read More]
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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- ASIN: 1118167783
- ISBN: 1118167783
- Brand: Wiley
- Manufacturer: Wiley
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Creative Library Marketing and Publicity: Best Practices (Best Practices in Library Services)
- ASIN: 1442254203
- ISBN: 1442254203
- Manufacturer: Rowman & Littlefield Publishers
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, provi... [Read More]
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The Great Gatsby
- ASIN: B000FC0PDA
- ISBN: 0743273567
- Manufacturer: Scribner
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Contagious: Why Things Catch On
- ASIN: 1451686587
- ISBN: 9781451686586
- Brand: Simon & Schuster
- Manufacturer: Simon & Schuster
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to adve... [Read More]
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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
- UPC: 884325858672
- ASIN: 0300188293
- ISBN: 0300188293
- Brand: Brand: Yale University Press
- Manufacturer: Yale University Press
With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media "An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do "This is the stuff that every business a... [Read More]
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They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
- ASIN: 1119312973
- ISBN: 1119312973
- Brand: WILEY
- Manufacturer: Wiley
A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content ma... [Read More]
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KNOWN: The handbook for building and unleashing your personal brand in the digital age
- ASIN: 0692816062
- ISBN: 0692816062
- Manufacturer: Mark W. Schaefer
In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers... [Read More]
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Self Publishing Disruption: marketing tips that work so well it feels like cheating
- ASIN: B077L39G58
Ever wondered if there are easier ways to get your book:On page 1 of Amazon's search results?In the Best Seller lists?In the hands of new readers?This book is for authors and small publishers looking for a better way to promote their books.It provides a way to achieve all of the above.It introduces the concept of Disruptive Marketing, an alternativ... [Read More]
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- ASIN: B00O4CRR7Y
- Manufacturer: Harvard Business Review Press
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents—now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne cha... [Read More]
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Viral Personal Branding: Marketing a personal brand, building buzz and getting your dream clients
- ASIN: B07MWF5ZHV
Warning: This book could change your life and set you on a new path with your business.If you want to know how to spread an idea—and you are the idea—read this book. Every author, creative, and major marketing brand needs to make this their strategic branding playbook.” — Jeff Goins, bestselling author of Real Artists Don’t StarveUnlock t... [Read More]
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Product Lifecycle Management (Volume 4): The Case Studies (Decision Engineering)
- ASIN: B07RMTWTVQ
- Manufacturer: Springer
This book presents some twenty case studies, showing how companies in different industry sectors and of different sizes make advances in Product Lifecycle Management (PLM). Like the author’s previous volumes, this book provides a valuable resource for those wishing to learn about PLM and how to implement and apply it in their companies. Help... [Read More]
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
- ASIN: B004GEB938
- Manufacturer: Harvard Business Review Press
Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organi... [Read More]
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