9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

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  • American Trademark Designs (Dover Pictorial Archive S)

    • UPC: 800759232598
    • ASIN: 048623259X
    • ISBN: 048623259X
    • Manufacturer: Dover Publications

    This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from lo... [Read More]

  • Draplin Design Co.: Pretty Much Everything

    • ASIN: 1419720171
    • ISBN: 9781419720178
    • Brand: Harry N Abrams Inc
    • Manufacturer: Abrams

    Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic... [Read More]

  • Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition

    • ASIN: 0321985206
    • ISBN: 0321985206
    • Brand: Airey David
    • Manufacturer: Peachpit Press

    Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In�... [Read More]

  • Building a StoryBrand: Clarify Your Message So Customers Will Listen

    • ASIN: 0718033329
    • ISBN: 0718033329
    • Brand: HarperCollins Christian Pub.
    • Manufacturer: HarperCollins Leadership

    New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolu... [Read More]

  • Designing Brand Identity: An Essential Guide for the Whole Branding Team

    • ASIN: 1118980824
    • ISBN: 1118980824
    • Brand: WILEY
    • Manufacturer: Wiley

    Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and b... [Read More]

  • Dynamic Identities in Cultural and Public Context

    • ASIN: 3037781637
    • ISBN: 3037781637
    • Brand: Brand: Lars Müller Publishers
    • Manufacturer: Lars Müller Publishers

    This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols fr... [Read More]

  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

    • ASIN: 1989025013
    • ISBN: 1989025013
    • Manufacturer: Page Two

    WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing ... [Read More]

  • How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity

    • ASIN: 0956454534
    • ISBN: 0956454534
    • Brand: Copper Beech Press
    • Manufacturer: Copper Beech Press

    The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you're a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential. In this com... [Read More]

  • Power Branding: Leveraging the Success of the World's Best Brands

    • ASIN: 1137278846
    • ISBN: 1137278846
    • Manufacturer: St. Martin's Press

    Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows... [Read More]

  • Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line

    • ASIN: 0470583894
    • ISBN: 0470583894
    • Brand: Wiley
    • Manufacturer: Wiley

    Bulletproof your organization against data breach, identity theft, and corporate espionage In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing $300,000 and his business to d... [Read More]

  • Logo Modernism (English, French and German Edition)

    • ASIN: 3836545306
    • ISBN: 3836545306
    • Brand: Muller Jens
    • Manufacturer: TASCHEN

    Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but... [Read More]

  • LogoLounge 3: 2000 International Identities by Leading Designers (v. 3)

    • UPC: 080665004759
    • ASIN: 1592535100
    • ISBN: 1592535100
    • Brand: Rockport Publishers
    • Manufacturer: Rockport Publishers

    Now in a new "mini" edition, this third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book features high-profile proj... [Read More]

  • The Owner's Manual for Personality at Work (2nd ed.)

    • ASIN: 0578065533
    • ISBN: 0578065533
    • Manufacturer: Center for Applied Cognitive Studies

    This book covers the WorkPlace Big Five Profile supertraits, subtraits and competencies that describe how people respond to stress, adjust to their environment, determine interests, work with others, and establish their roles and goals. It includes workplace case studies and useful applications in areas such as: leadership, job profiling and select... [Read More]

  • Leadership Theory: Cultivating Critical Perspectives

    • ASIN: 1118864158
    • ISBN: 1118864158
    • Brand: Jossey-Bass
    • Manufacturer: Jossey-Bass

    An interdisciplinary survey text on leadership theory grounded using critical perspectives Leadership Theory is designed specifically for use in undergraduate or graduate classrooms providing a comprehensive overview of essential theories informing the leadership studies knowledgebase. The text infuses critical perspectives in a developmental manne... [Read More]

  • The Art and Science of Self-Discovery: Explore your Personality, Discover Your Strengths, Gain Self-Awareness, and Design a Life That Fits You

    • ASIN: B079VX2KNM

    Find what you were born for and discover your unique edge. Live your life, not someone else’s.Self-discovery, identity, and personality. They are abstract terms until you realize that without knowing where you come from and who you are right now, you’ll have no idea of where you should be going. And that’s the difference between fulfillment a... [Read More]

  • The Brand Gap: Revised Edition (AIGA Design Press)

    • ASIN: B000SEGSY0
    • Manufacturer: New Riders

    THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour r... [Read More]

  • Becoming a Manager: Mastery of a New Identity

    • ASIN: 0875843026
    • ISBN: 0875843026
    • Manufacturer: Harvard Business School Pr

    The transition from star performer to a competent manager can be trying for many--even traumatic. The skills that led to success as a salesperson, for example, are very different from those needed to manage a sales force. New managers must learn how to lead others, to win trust and respect, to motivate, and to strike the right balance between deleg... [Read More]

  • Figure That Shift Out: An Invitation to Relax Into Your Brilliance

    • ASIN: 0989985369
    • ISBN: 0989985369
    • Manufacturer: SightShift Publishing, LLC

    Hype wears off. Pretending is exhausting. No more leadership fads. You glow or fade. This is for leaders, entrepreneurs, and those ambitious freaks that want to glow. In Figure This Shift Out you’ll learn to unblock your brilliance as you: • Reframe everything to enable resilience. • Figure out the fear that causes you to self-sabotage. • R... [Read More]

  • The Science of Introverts: Explore the Personality Spectrum for Self-Discovery, Self-Awareness, & Self-Care. Design a Life That Fits.

    • ASIN: B07L9C77YJ

    Discover the hidden causes behind your behaviors and habits. Stop trying to impersonate someone you’re not.We use the terms introvert and extrovert constantly. We use them to label ourselves and everyone we know. But what do they really mean? How much of so-called common knowledge is misconceptions and stereotypes? The Science of Introverts will... [Read More]

  • The Undomestic Goddess: A Novel

    • ASIN: 0385338694
    • ISBN: 0385338694
    • Brand: Dial Press
    • Manufacturer: Dial Press Trade Paperback

    Workaholic attorney Samantha Sweeting has just done the unthinkable. She’s made a mistake so huge, it’ll wreck any chance of a partnership. Going into utter meltdown, she walks out of her London office, gets on a train, and ends up in the middle of nowhere. Asking for directions at a big, beautiful house, she’s mistaken for an interviewee and... [Read More]

  • 9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs

    HOW TO: Design a Brand Identity System

    IDENTITY DESIGN: BRANDING