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One of Publishers Weekly's 10 Best Books of 2017Longlisted for the National Book AwardThis “powerful and disturbing history” exposes how American governments deliberately imposed racial segregation on metropolitan areas nationwide (New York Times Book Review).Widely heralded as a “masterful” (Washington Post) and “essential” (Slate) his... [Read More]
How to leverage existing resources to meet the current and future needs of citiesCrumbling streets and bridges. Poorly performing schools and inadequate social services. These are common complaints in cities, which too often struggle just to keep the lights on, much less make the long-term investments necessary for future generations.It doesn’t h... [Read More]
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and too... [Read More]
The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new busines... [Read More]
This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing f... [Read More]
Bill Gates's Five Books for Summer Reading 2019From world-renowned economist Paul Collier, a candid diagnosis of the failures of capitalism and a pragmatic and realistic vision for how we can repair it.Deep new rifts are tearing apart the fabric of the United States and other Western societies: thriving cities versus rural counties, the highly skil... [Read More]
Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate... [Read More]
With chapter contributions by leading experts Public Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on communication alternatives in modern technology and political demands for change it offers an integrated founda... [Read More]
New York Times bestselling author of Forever My Girl. WIN THE GAME. LOSE YOUR HEART. Everyone knows who I am and that I could have any female fan I want. That's supposed to be the "perk" of playing left field for the Boston Renegades. But I don't want just any woman; I want her.She should be just another face in the crowd, but I can't stop thinki... [Read More]
Written by two of the most respected and honored individuals in the field, this definitive casebook of actual real-life public relations situations serves as a reference and guidebook for helping public relations professionals apply effective, cutting-edge public relations theories, principles, and practices to a wide variety of situations --invo... [Read More]
Space, the City and Social Theory offers a clear and critical account of key approaches to cities and urban space within social theory and analysis. It explores the relation of the social and the spatial in the context of critical urban themes: community and anonymity; social difference and spatial divisions; politics and public space; gentrificati... [Read More]
"An extraordinarily powerful journey that is both political and personal...An important book for everyone in America to read." --Walter Isaacson,#1 New York Times bestselling author of Leonardo Da Vinci and Steve JobsThe New Orleans mayor who removed the Confederate statues confronts the racism that shapes us and argues for white America to reckon ... [Read More]
This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research method... [Read More]
Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and th... [Read More]
Texit is the first non-fiction book to delve into the motivations, the process, and the practicality of a modern-day Texas exit from United States. Channeling his 20 years of experience on the issue, author Daniel Miller, takes the reader through the historical and cultural foundations of Texit, its impact on mainstream politics, and plainly lays ... [Read More]
Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations C... [Read More]
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thorou... [Read More]
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