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Building a StoryBrand: Clarify Your Message So Customers Will Listen
- ASIN: 0718033329
- ISBN: 0718033329
- Brand: HarperCollins Christian Pub.
- Manufacturer: HarperCollins Leadership
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolu... [Read More]
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
- ASIN: B01B35M3SM
- Brand: Successwise
- Manufacturer: Successwise
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, ... [Read More]
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Storytelling with Data: A Data Visualization Guide for Business Professionals
- ASIN: 1119002257
- ISBN: 1119002257
- Manufacturer: Wiley
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made acces... [Read More]
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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
- ASIN: 0134084527
- ISBN: 0134084527
- Manufacturer: Pearson FT Press
To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide t... [Read More]
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SPIN Selling
- UPC: 352099390877
- ASIN: 0070511136
- ISBN: 0070511136
- Brand: McGraw-Hill
- Manufacturer: McGraw-Hill
Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effectiv... [Read More]
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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
- ASIN: 0984380213
- ISBN: 0984380213
- Manufacturer: PebbleStorm
GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE..."Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com." SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in jus... [Read More]
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Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team
- ASIN: B01019D3QC
- Manufacturer: AMACOM
Every day, expert consultants like Mike Weinberg are called on by companies large and small to figure out why their sales departments are falling short. Is it lazy and ineffective salespeople? Is it outdated methods of client building? Why are these team members not producing as they should? And more often than not, the answers are not what they ex... [Read More]
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
- ASIN: B01617VD3I
- Manufacturer: Wiley
Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reaso... [Read More]
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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
- ASIN: 1119167965
- ISBN: 1119167965
- Brand: Wiley
- Manufacturer: Wiley
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' aft... [Read More]
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
- ASIN: 045149721X
- ISBN: 045149721X
- Brand: CROWN BUSINESS
- Manufacturer: Currency
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an excl... [Read More]
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Unleash Possible: A Marketing Playbook That Drives B2B Sales
- ASIN: 1937985881
- ISBN: 1937985881
- Manufacturer: Marketing Advisory Network, LLC
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. The... [Read More]
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Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
- ASIN: 0525534407
- ISBN: 0525534407
- Manufacturer: Portfolio
A WALL STREET JOURNAL BESTSELLERDo you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and ever... [Read More]
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Jobs to be Done: Theory to Practice
- ASIN: B01M73AP2I
- Manufacturer: IDEA BITE PRESS
Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1990, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that “people have underlying needs or processes in their lives, that they are addressing in some w... [Read More]
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The No.1 Best Seller: A Unique Insight into the Mind, Strategy and Processes of a Top Salesman
- ASIN: 0995517509
- ISBN: 0995517509
- Manufacturer: Lee Bartlett
What does it take to be a Top Salesperson? Many books claim to have the answer, but few show you, first hand, exactly how it is achieved. The No.1 Best Seller is a masterclass in professional selling, as seen through the eyes of a top salesman. Reflecting on an exemplary sales career, predominantly spent selling financial technology to the C-Suite ... [Read More]
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
- ASIN: 1591848156
- ISBN: 1591848156
- Brand: Portfolio
- Manufacturer: Portfolio
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.Picture your ideal customer: friendly, eager... [Read More]
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The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales
- ASIN: 0692622039
- ISBN: 0692622039
- Manufacturer: Moore-Lake
Raise your hand if your company needs more new customers.I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space.The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To s... [Read More]
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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
- ASIN: 1119183170
- ISBN: 1119183170
- Brand: Wiley
- Manufacturer: Wiley
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedba... [Read More]
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The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
- ASIN: 1973317036
- ISBN: 1973317036
- Manufacturer: Independently published
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execut... [Read More]
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Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want
- ASIN: 081443990X
- ISBN: 081443990X
- Manufacturer: AMACOM
"If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the easy answer is to lower the price, the company sacrifices margin--oftentimes unnecessarily.To win deals at the prices you want,the strategy needed is differentiation. Most executives think m... [Read More]
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Cold Calling Techniques (That Really Work!)
- UPC: 045079572171
- ASIN: 1440572178
- ISBN: 1440572178
- Brand: Adams Media
- Manufacturer: Adams Media
The definitive guide to cold calling success!For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to fin... [Read More]
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