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To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide t... [Read More]
Unleash Possible is a how-to guide for high-growth marketing in complex selling environments. Author Samantha Stone, the revenue catalyst, doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results. There is no shortage of inspiring advice calling you to transform your marketing efforts. The... [Read More]
The Wagner FLEXiO 590 is an indoor/outdoor hand-held sprayer kit for all projects. The X-Boost turbine produces unmatched power and provides adjustable control, full coverage, and low overspray. The Flexio 590 comes with two nozzles to meet the needs of any project. The iSpray nozzle delivers a professional finish spaying broad surfaces with reside... [Read More]
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observation... [Read More]
Most B2B and B2C companies rely on the same books, conferences and experts to improve their new product development. But if you are a B2B supplier, you have enormous advantages over consumer goods producers: Your customers are more knowledgeable, interested, objective and fewer in number. When you develop products for other companies--rather than e... [Read More]
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made acces... [Read More]
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,30, Universität Passau (Lehrstuhl für Kommunikationswissenschaft), Veranstaltung: Online Relations: Das Internet und seine Folgen für die Öffentlichkeitsarbeit, Sprache: Deutsch, Abstract: Seit der Jahrtausendwende... [Read More]
Das B2B-Erfolgsbuch in 2., komplett neuer Auflage: eMarkets und eProcurement in praxisgerechter und aktueller Darstellung. Entscheidern und Realisierern, vor allem im Bereich Einkauf, wird ein einmaliger kompakter Überblick über die maßgeblichen Entwicklungen gegeben. Neueste Erfahrungen von Anwendern sind berücksichtigt. Es geht um praxiserpro... [Read More]
This package of brilliant watercolor paints helps you create beautiful works of art. This pigment paint collection is comprised of a wide spectrum of vivid colors which are all water soluble. The set is for any student, teacher or adult who wants to experiment with different watercolors and is looking for a great value. Details: Water soluble Excel... [Read More]
This is the no B.S. guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to:Ensure prospects attend your demosDiscover why your demos fail to close the dealBetter differentiate yourself from competitorsCustomize your demo to your prospects' needsImprove your demo-win ratesDeal with questions and object... [Read More]
The most important thing for you to realize – from the outset – is that this is not a book about marketing. The world of business-to-business revenue generation has evolved to the point that, no matter what your functional role, account based marketing will play a pivotal part in your individual and company’s success or failure. Are you in sa... [Read More]
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' aft... [Read More]
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedba... [Read More]
Crafted on smooth paper, this premium cardstock World Tour assortment from our Coordination's collection features 20 different colors that are versatile for a wide range of paper projects. This basic color assortment is great to have on-hand and perfect for keeping your paper supply stocked. Use these 8.5 x 11 inch sheets to create die-cuts, scrapb... [Read More]
Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, y... [Read More]
Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sale... [Read More]
Moving from Startup mode to Business building mode requires a new and different perspective. Startups are about a product or service that gets revenue flowing. Business is about building something that lasts. Many Successful startups never really achieve sustainability.Tom Larsen works through situational story-telling which brings clarity to the t... [Read More]
Turn data into revenue in the B2B marketing sphere The Revenue Acceleration Rules is a unique guide in the business-to-business space, providing a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer e... [Read More]
NAMED THE #3 TOP SALES BOOK OF 2018!Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully... [Read More]
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