5 Social Media Campaign Examples From Big Brands You Want to Be In 2018
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WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, ... [Read More]
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolu... [Read More]
“Aven is a perky, hilarious, and inspiring protagonist whose attitude and humor will linger even after the last page has turned.” —School Library Journal (Starred review) Aven Green loves to tell people that she lost her arms in an alligator wrestling match, or a wildfire in Tanzania, but the truth is she was born without them. And when her p... [Read More]
In the opening pages of Jamie Ford’s stunning debut novel, Hotel on the Corner of Bitter and Sweet, Henry Lee comes upon a crowd gathered outside the Panama Hotel, once the gateway to Seattle’s Japantown. It has been boarded up for decades, but now the new owner has made an incredible discovery: the belongings of Japanese families, left when th... [Read More]
An illustrated guide to the history and evolution of the beloved role-playing game told through the paintings, sketches, illustrations, and visual ephemera behind its creation, growth, and continued popularity.From one of the most iconic game brands in the world, this official DUNGEONS & DRAGONS illustrated history provides an unprecedented look at... [Read More]
Blue the SilkWing is content. Life in his Hive is safe; he loves his family; he has enough to eat. And Pantala has been at peace for as long as he can remember -- SilkWings and HiveWings live and work together in harmony, and because they stay vigilant, no one has seen a dangerous LeafWing in years. Now that Blue's sister, Luna, is undergoing her M... [Read More]
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, con... [Read More]
An adaptation of Dale Carnegie’s timeless prescriptions for the digital age.Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern ... [Read More]
Before Game Change there was What It Takes, a ride along the 1988 campaign trail and “possibly the best [book] ever written about an American election” (NPR). Written by Pulitzer Prize–winning journalist and New York Times–bestselling author Richard Ben Cramer, What It Takes is “a perfect-pitch rendering of the emotions, the intensity, th... [Read More]
The classic book on statistical graphics, charts, tables. Theory and practice in the design of data graphics, 250 illustrations of the best (and a few of the worst) statistical graphics, with detailed analysis of how to display data for precise, effective, quick analysis. Design of the high-resolution displays, small multiples. Editing and improvin... [Read More]
NEW CUSTOMERS ARE WAITING...FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to... [Read More]
Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary upd... [Read More]
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves e... [Read More]
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!"—Jay Baer, founder of Convince & Convert and author of Hug Your Haters"Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform... [Read More]
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 10... [Read More]
Envy was first published in German in 1966, then in an English translation in 1970. This classic study is one of the few books to explore extensively the many facets of envy—"a drive which lies at the core of man's life as a social being." Ranging widely over literature, philosophy, psychology, and the social sciences, Professor Schoeck—a disti... [Read More]
Facebook Marketing Opens You Up to a Whole New World!Whether you are looking to (1) boost your visibility and traffic, (2) master Facebook advertising, or (3) know the best strategies for getting powerful results, this book will give you everything you need to master Facebook marketing.Make yourself visible to the billions of Facebook users.Before ... [Read More]
How the Revolutionary War BeganThe American colonists were fed up with British law. They refused to buy English goods. They formed a militia of tradesmen and farmers ready to fight at a moment’s notice. Most importantly, they joined together. All 13 colonies sent representatives to decide whether they should form a new country. That group wrote t... [Read More]
GENERATING FANS, LEADS, AND SALES FROM FACEBOOKDo you want to get 10,000 Facebook Fans in less than 72 hours and turn them into customers with cash in hand ready to buy from you? Are you ready to tap into Facebook's 2 Billion users who are waiting to buy from you? With Game Changer: How to Get 10,000 Facebook Fans in 72 Hours and Turn Them Into Yo... [Read More]
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